We'd love to get to know you and your business. Let's get a good sense of what it will take to complete your project before moving on to actual work.
Tribeca Mobile Design Group
Product-Focused Design and Development for
Mobile Apps
Tribeca Mobile is a one-stop Product Focused, Full-Stack Mobile App Development agency that can take the 'what to build' and 'how to build it' of your mobile project off your hands so you can focus on your business. Together, we'll take your cherished idea or critical project and build an app your customers will love!
Powered by experience that helped build the mobile world we live in, experience we employ to deeply understand and professionally develop your project.
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Services by Experienced Pros That Get it Done
Whether you're a one-person startup or a Fortune 500 company, you can trust that we have all the experience and services you need to get your product defined, built, and out the door.
Leadership Services 02
You'll have one point of contact with end-to-end experience defining, building, and managing the team to get your product out the door.
Product Focused Services 03
Our product-focused design services help you define your app before building it. A product-focused approach allows you to succeed with your customers and save money.
Holistic Technical Services 04
We provide full-stack mobile architecture and development services. Everyone working on your app is required to understand it holistically from end-to-end.
Get it Out-the-Door Services 05
We don't stop at defining and developing your app. We have all the services needed to build, test, deploy and operate your app.
Individual People 06
While we can work on your product end-to-end, bringing in individual experience as needed, all our people are available to fill your specific needs.
Your Needs Met on Any Project
We focus on fulfilling your needs whether you're building an app from scratch, need to get it back on track or need it to grow.
Here are some examples of how we can help on each.
New Mobile App
You're a startup founder with an unbelievably amazing new app or a VP of a company that needs a new app to be built to increase customer engagement.
Our passion is to deeply understand your vision and make it real.
We provide product services to help you understand your customers' needs and help you define the 'what should be built' of your product. We will then architect your app end-to-end, including its back-end, administration, and processes. We’ll then develop, build, test, deploy, and operate it.
Our passion is to deeply understand your vision and make it real.
We provide product services to help you understand your customers' needs and help you define the 'what should be built' of your product. We will then architect your app end-to-end, including its back-end, administration, and processes. We’ll then develop, build, test, deploy, and operate it.
Back on Track
Did you hire someone to 'just build it' to get your app out the door quickly? Did you assign the app development to an internal organization that is great at the Web but has never built an app before?
We can get you back on track by understanding what you currently have and identifying the good and bad.
For example, we'll mine customer feedback to analyze your needs. We'll build the app to understand its end-to-end flow and where it fails. We’ll then determine whether we can fix it or if it needs to be rewritten.
We can get you back on track by understanding what you currently have and identifying the good and bad.
For example, we'll mine customer feedback to analyze your needs. We'll build the app to understand its end-to-end flow and where it fails. We’ll then determine whether we can fix it or if it needs to be rewritten.
Enhance
Your app is doing great, and it's time for you to take it to the next level.
We can augment your team with experienced professionals ranging from Fractional Chief Product and Technical Officers (CPTOs) to DevOps pros.
We hire people or partners with many years of experience in their areas of expertise. They must show they 'get it,' deeply understanding their subjects rather than merely being conversant in the current buzzwords.
We can augment your team with experienced professionals ranging from Fractional Chief Product and Technical Officers (CPTOs) to DevOps pros.
We hire people or partners with many years of experience in their areas of expertise. They must show they 'get it,' deeply understanding their subjects rather than merely being conversant in the current buzzwords.
Product-focused, Full stack mobile App Development - 101: A Case Study
Building an MVP Your Customers Will Love
As a startup founder, you have heard the phrase "MVP" or "Minimal Viable Product." It's your big shot to prove your idea to your customers, yourself, and investors. Many startups hire a developer to get their concept out the door quickly. Getting it out the door that way often in a buggy, unfocused app that results in one-star ratings
Product-focused App development and product-focused startups, in particular, encourage you to consider and carefully research "what needs to be built" (the product) at the same time that you consider 'how' it will be built (Development). You seamlessly interweave and iterate until an MVP designed to validate your business assumptions emerges. Being Product-Focused ultimately saves money by creating a quality product for the first time.
Here is a case study of product-focused app development as applied to a startup. It starts with carefully communicating with your tech cofounder, CPTO (Chief Product and Technical Officer), or a product-focused agency. It then takes you through industry best practices to produce an MVP your customer loves!
A Lean Startup iterates over these steps to quickly find 'Product Market Fit.'
1. Mind Meld
Once you bring on a tech cofounder, CPTO, or product-focused agency, the first step is for them to get into your head and completely understand your vision. You iterate on a goal statement until everyone is 100% in sync. A personal rapport with the person you engage is critical.
2. Customer Comes First
A 'Product-focused' startup puts the needs of the customer first. Applying Product Management tools allows you to assess your product's viability, value, and usability by researching the landscape and talking to customers.
3. Proof of Concept
(POC)
The product may have technical, operational, or logistic hurdles. A POC assesses the feasibility of the product. It is meant for internal use and will never see the light of day. This step is optional if there is nothing to prove technically.
4. Prototype and Feedback
A Prototype is a high-fidelity graphic mock-up of your proposed app that responds to some clicks. It has no 'code'. You use this to get feedback from friends, focus groups, and potential customers before taking on the expense of producing it.
5. Architecture and Project Setup
Your full-stack end-to-end system is designed here, from the server to the admin tools and onto the mobile app. Buy-or-build assessments are made. Infrastructure to run the Agile team happens here, too, so your devs can hit the ground running.
6. Minimal Viable Product (MVP)
The MVP is your first actual product. As the name implies, you produce an app with just enough features to prove all your business assumptions. You iterate over the MVP to produce product-market-fit
7. Publish!
With all the previous steps completed, you put your app in the app stores. Releasing your app is your big shot. It needs to look great and operate flawlessly. You only get one first impression, and most people ignore what your app does if it has issues.
8. Next Steps: Funding, Growth
Most investors expect a technical cofounder and a well-researched pitch deck. Having been product-focused to this point makes the pitch deck easy, and a Fractional CPTO (or CTO) can fill the cofounder role for you without sacrificing considerable equity. You can find a Fractional CPTO at Tribeca Mobile that fits your budget
Lean Startup (Book). The Bible for modern startups. Read More
- 5 Reasons To Combine Front-End Development and UX Design. An holistic approach to development Read More
The Top 10 Deliverables of Product Managers. An excellent place to start in exploring what Product people do. Read More
A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses. How to iterate on product/market fit. Read More
What are the Key Components of a Product-Focused Startup? More on a product oriented startup. Read More
Startups need to stop dividing tech and product. Good Article on combining product and technology into the role of Chief Product and Technical Officer (CPTO). Read More
The Role of CPTO: A Mythical Beast? Another article about CPTOs. Read More
- Why UX is critical: every $1 invested in UX yields a $2 to $100 return. Spending time up-front saves in the long run. Read more
Why Product Discovery Saves You Millions in Product Development. Following a product methodology will save you thousands in wasted development costs. Read More
A Beginner’s Guide: POC vs Prototype vs MVP. Learn about Proof of Concept, prototypes and Minimal Viable Product. It contains a good chart showing potential savings in choosing the POC/Prototype/MVP route. Read More
- The Importance of Creating a Prototype for Your Startup. A 'who,' 'what,' and 'how' in creating a hi-res, no-code, clickable prototype to get early feedback from customers. Read more
- Mindmeld. If you're curious where the term 'mind meld' came from. Read More
Some of our Technologies
It's a long list: wait for your favorite to appear
Why Choose Us
We want to share your passion for your app by getting to know you and everything about your product. We bring unmatched professionalism and experience in designing, building, and running your product.
Product Focused Full Stack App Development
You may hire a product focused design firm that happens to have developers. Or you may hire a full stack mobile app firm that has designers. Each treat the other half as second-class citizens and an after-thought. We give product focused design and full stack mobile development equal billing, building in customer-focused research into every app feature.
Experience
We live and breathe mobile, having been part of building the mobile world we live in. We only employ people with many years of experience or geniuses in their chosen field.
Have fun
We love what we do and try to have fun with every project (of course, always staying professional). We hope fun is contagious.
